This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific.
Political Marketing and the 2015 UK General Election (Palgrave Studies in Political Marketing and Management) books pdf online
Political Marketing and the 2015 UK General Election (Palgrave Studies in Political Marketing and Management) ebook
Darren Lilleker Political Marketing and the 2015 UK General Election (Palgrave Studies in Political Marketing and Management) free
Political Marketing and the 2015 UK General Election (Palgrave Studies in Political Marketing and Management) pdf free download
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